Project Description

TACO TIME NORTHWEST

NO TWO ADS ARE
ALIKE. AND THAT’S
THE POINT

Industry:
QSR

The Lowdown

From compostable packaging to a quirky menu packed with local ingredients, Northwesterners love Taco Time for the things they do differently. So we made ‘different’ our key selling point and call to action. We developed the Time for Something Different campaign that fed our guests’ hungry attention spans on TV, radio, digital, and social while galvanizing Taco Time’s rep for doing things their way.

DIFFERENT WASN’T JUST A TALKING POINT. DIFFERENT WAS THE POINT.

EVERY PIECE OF CREATIVE OCCUPIED ITS OWN UNIQUE UNIVERSE.

THE KEY TAKEAWAY? TACO TIME ALWAYS SERVES UP SOMETHING DIFFERENT.

MODERNIZING A HERITAGE BRAND
MEANT MEETING CUSTOMERS IN
NEW PLACES. PLACES LIKE TWITCH.

DIFFERENT MADE FOR SOME
THUMB-STOPPING SOCIAL CONTENT.

IMPACT

17% YOY INCREASE
IN DRIVE-THRU TRAFFIC
(2020 VS. 2019)