Vegan friendly. Low-carb friendly. Gluten-free friendly. It’s hard to find food that works for everyone these days, unless, that is, it’s made with the natural, zero-calorie sugar substitute Swerve. That’s exactly the sweet stuff that inspired a campaign all about the endless (and fun) ways Swerve fits into anyone’s life. In short, Swerve is Everyone Friendly – a creative platform that helped us transform this New Orleans brand with a niche audience into a national brand made for everyone.