Rainier Beer

Call of Rewild

Rainier Beer is known for its rich history of fantastical advertising featuring ‘Wild Rainiers’ – beer creatures native to the Pacific Northwest. Nearly as iconic as Sasquatch in these parts, these Wild Rainiers were unfortunately not able to stay as off-the-grid as their hairy friend (a metaphor for our increasingly domesticated selves). So we tapped into vintage PNW and Rainier mythology to create an epic animated campaign that reintroduced The Barbeerian character to wake the Rainiers from their urban slumber and call these Mountain Fresh beers (and those who drink them) back to the wild where they belong.

And since legends get better with every retelling, we invited Rainier Beer fans to join in on the fun and put their own spin on the epic tale.



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