Project Description

BECU

IN COUG COUNTRY,
THE MEDIUM IS
THE MESSAGE

Industry:
Banking, Financial Services, Retail

Award:
ADDY Award Winner

The Lowdown

BECU is a brand quite literally built on community. As the official credit union of Washington State University, they owed it to the Cougars to show appreciation for the school’s unique spirit. Sure, they could’ve taken out an ad in the school newspaper. Instead, we helped BECU commission artist Stan Herd to carve a message directly into the Palouse, whose one-of-a-kind landscape is home to the WSU Cougs.

THE STUNT WAS SUCH A HIT,
THE WSU CROP MURAL IS NOW A
YEARLY HOMECOMING TRADITION.

YEAR THREE

2021

YEAR TWO

2020

YEAR ONE

2019

IMPACT

74K EARNED IMPRESSIONS

6K ENGAGEMENTS

DailyNews Article announcing crop mural displayed on mobile phone

We don’t fuck around. And when we do, we don’t fuck around.

Let’s Talk

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