Project Description
TACO TIME NORTHWEST
Finding Passion
Through Fashion
During Covid
Industry:
QSR
The Lowdown
At the height of Covid-era stay-home orders, gaming sensation Animal Crossing was having a moment (as in, searched for more often than “sex” on Google). To help Taco Time – a quirky Northwest fast food chain – meet this moment, we surprised fans by launching an entire fashion line within the game, giving players the chance to wear everything from branded Taco Time tanks, to nacho sundresses, to beanies dipped in their favorite sauces.
STEP 1
Choose your outfit
STEP 2
Show your brand love
IMPACT
+1,250%
more engagement than any other organic post YTD
80K
post engagements
10%
increase in web page traffic
We don’t fuck around. And when we do, we don’t fuck around.
Let’s Talk