Seattle Sounders FC

The Champs Return

The word ‘madness’ almost begins to describe the scenes in downtown Seattle when the city’s storied MLS club hoisted the League Cup for the second time in their history. Five long goalless months later, Sounders came to us for help in re-igniting fans’ excitement for the upcoming season. So DNA created an energy-fueled campaign that celebrated their victory with all the swagger of a champion, while lacing it with the irreverent spirit that both the Sounders and Seattle are known for. Winner Winner, Salmon Dinner.

We created quick, high energy videos to get fans fired up. Edits were fast, music was bold and graphics let you know that the champs were once again ready to rock.

Social content was everywhere in the weeks leading up to the game, giving soccer-starved fans plenty to like, share and talk about.

Final score: 2-1, Sounders win.
Pretty sure our campaign gets the assist.

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