Rainier Beer is famous for its weird, old ads featuring larger-than-life ‘wild Rainiers’ roaming the Pacific Northwest wilderness. But these days – much like the rest of us – the wild Rainiers have adopted a more urban lifestyle, with boring office jobs and gym memberships. So we started a movement to re-introduce the majestic wild Rainiers to their natural habitats. And along the way, we all might just benefit from a little wild in our lives as well. It’s time to Rewild the Rainiers.
RAINIER BEER "BORED MEETING" :30
RAINIER BEER "TECH BRO" :30
To help launch their new light beer, Rainier Summit, we didn’t just announce it. We hatched it with an epic 5-day livestream featuring all manner of wild creatures and special guest stars.
And we’re proud to say that the entire campaign was produced in-house by our content and production studio called Petting Zoo.