Kaiser Permanente Washington

The Evergreen State Of Healthy

Every healthcare brand is moving into the telemedicine game. But before Kaiser Permanente could go there, they had to prove they belonged right here – in the progressive, one-of-a-kind state of Washington. So to get people to take notice of Kaiser Permanente’s virtual care model, we invited them into the “Evergreen State of Healthy” – a place where video visits and 24/7 nurse lines mean your entire care team comes to you, not the other way around. Using iconic elements of Washington as storytelling devices, we simplified the world of healthcare technology in a way that made perfect sense to the curious people who live, work and play here.

Kaiser Permanente Oysters :30

Kaiser Permanente Grape :30

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