Project Description
DARIGOLD
HELPING HOLIDAY
LOVERS TURN IT UP TO 11
Industry:
CPG
The Lowdown
Nobody thinks about dairy, but during the holidays you can be sure they need it. So we helped our friends at Darigold win the holiday season by creating a campaign that celebrates all the trick-or-treating, turkey-basting, cookie-baking, ugly-sweater-rocking, twinkly-light-stringing people out there. Why just survive the holidays when you can milk the holidays!
ONE PRODUCTION.
ENDLESS MODULAR HOLIDAY CONTENT.
IS THERE ANYTHING MORE FESTIVE THAN A CHAINSAW?
CHANNELING OUR INNER MARTHA STEWART.
DAD HACKS WERE ON FULL DISPLAY.
IMPACT
+5%
Unaided brand awareness
+115%
AmazonFresh ROAS
#1 BUTTER BRAND
during the holidays
We don’t fuck around. And when we do, we don’t fuck around.
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