In the often dry and numbers-driven world of B2B data analytics, Catalina stands apart as a company that embraces their humanity. They don’t just crunch numbers, they uncover the human behaviors behind the data. And those insights help retailers and brand clean up on every aisle. They’re nerds. And they aren’t afraid to flaunt it (you would too if your insights lifted in-store sales by an average of 16.8%). Building off the successful launch of Get The Nerd On Your Side in 2019, we created a campaign that put actual Catalina nerds front and center to let them flex their nerdiness.