Crazy fact: for most products, 2% of buyers drive the majority of sales. Catalina is the company that helps product managers and retailers find those buyers. How? By going way deep into the data, understanding it like no one else, then wielding it with ultra-nerdy precision. Yep, they’re nerds. And proud of it. In a world of datapoints and numbers, our job was to tell their story with humor and humanity. Because the only way to get the most out of shopper data, is to Get the Nerd on Your Side.