Project Description
BECU
In Coug Country,
The Medium Is
The Message
Industry:
Banking, Financial Services, Retail
Award:
ADDY Award Winner
The Lowdown
BECU is a brand quite literally built on community. As the official credit union of Washington State University, they owed it to the Cougars to show appreciation for the school’s unique spirit. Sure, they could’ve taken out an ad in the school newspaper. Instead, we helped BECU commission artist Stan Herd to carve a message directly into the Palouse, whose one-of-a-kind landscape is home to the WSU Cougs.
The stunt was such a hit,
the WSU crop mural is now a
yearly homecoming tradition.
YEAR FOUR
2022
YEAR THREE
2021
YEAR TWO
2020
YEAR ONE
2019
IMPACT
74K earned impressions
6K engagements
We don’t fuck around. And when we do, we don’t fuck around.
Let’s Talk