Banking For The Rest Of Us.

The Situation

Like most credit unions, BECU is member-owned and not-for-profit. Because they have no shareholders to satisfy, BECU is able to provide better service and superior value to all their members. And telling this story has made them one of the fastest-growing and most beloved credit unions in the country.

Share OOH Kristen

The Insight

When people experience the BECU difference, they tell their friends. And BECU members had been doing just that for several years. When you have so much remarkable word-of-mouth, why not let members do the talking? It’s something most banks just couldn’t get away with.

Share Print

The Outcome

Our ‘Share’ campaign took actual comments left in social media and brought them to life. These posts are voiced by the members who originally made them. This kind of authenticity has been a hallmark of BECU’s advertising since we started working with them more than 10 years and nearly 500,000 new members ago.


01 Access :30
02 Auto :30


new members (year over year)
account opening consideration
brand consideration advantage over competitors

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