Last season, the Seattle Sounders FC won their second Major League Soccer championship at home in front of nearly 70,000 raucous fans. Basically, the city exploded with rave green insanity. 111 long days later, we were asked to help re-kindle that magic for their 2020 season opener. “The Champs Are Back” flooded the city with iconic moments from the Sounders’ title run and used the two stars – representing their two MLS Cup championships – as a signature element.
We created quick, high energy videos to get fans fired up. Edits were fast, music was bold and graphics let you know that the champs were once again ready to rock.
Social content was everywhere in the weeks leading up to the game, giving soccer-starved fans plenty to like, share and talk about.
Final score: 2-1, Sounders win.
Pretty sure our campaign gets the assist.