Most agencies bring a camera to the office and call it a production arm. At DNA, we bring a mindset and call it Petting Zoo.
Yes, Petting Zoo is a soup to nuts in-house production team responsible for bringing some of DNA’s biggest and best work to life. But it’s also a maker mentality. Petting Zoo applies a mind-meld approach to production that ensures the brilliant humans thinking up your idea are the same ones executing it. And because Petting Zoo is part of DNA, there is always skin in the game.