News

DNA’s belief has always been to bring people together by creating meaningful connections. And in times like this – where there’s a need to have a dialogue around social injustice and systemic...

DNA Launches #Hibeernation Campaign for Rainier Beer

Drawing on Rainier Beer’s legacy as a quirky brand loved by outdoorsy beer drinkers, Seattle creative agency DNA has launched the “Hibeernation Survival Guide” – a social campaign designed...

Cray, A Hewlett Packard Enterprise Company, in partnership with DNA named a Webby Award Honoree

Cray, A Hewlett Packard Enterprise Company, in partnership with DNA, has been named a 24th Webby Award, Honoree for “Fighting a Crop-Killer With Supercomputing and Scientific Collaboration”. The...

DNA wins more Gold ADDYs than any other Seattle agency

Despite a year where IRL award show galas are not even a thing anymore, DNA still managed to make its presence known with a big haul of ADDYs hardware.  We won a total of 9 Gold, 6 Silver and a Judge...

Coronavirus has changed everything about our lives

As they say, “We’re all in this together.” Coronavirus has changed everything about our lives – health, safety, security, connections and our economy. Our priorities and habits have shifted....

DNA & BECU Win 2 ECHO Awards

DNA and BECU win two 2020 International Echo Awards for the BECU OWN IT Campaign. Awards include silver for ‘Best Art Direction’ and bronze in the ‘Financial Services’ category. For over 15...

DNA Kicks Off Sounders Marketing Campaign

With a nod to the Seattle Sounders’ two Major League Soccer championships, the team is launching a new advertising push from DNA that pays homage to the Sounders’ dominance in recent years and its...

Adaptive Design and the Value of Being a Chameleon

If you’ve seen the sushi geek film Jiro Dreams of Sushi, you probably remember the bit about how Jiro’s apprentices spend 10 years mastering their knife skills. 10 years. Can you imagine...

Introducing Petting Zoo, DNA’s In-house Production Studio

If you are familiar with DNA, then you probably know Gabe Hajiani, our Head of Creation and Content. Gabe is notorious for wearing shorts year-round and taking outdoor sports to an extreme –...

Credit Union Marketers to Focus on Values, Financial Wellness in 2020

Americans are anxious and concerned that their core shared values – privacy, preserving the environment, safety, fairness, open-mindedness, independence, compassion and honesty – are being...

Allyson Paisley Joins DNA as a New Creative Director

DNA Seattle Hires Creative Director From Laundry Service Article originally from Agency Spy: https://bit.ly/2MafDUm DNA Seattle hired Allyson Paisley from Laundry Service as a creative director....

Consumers Want Brands to Heal Divisions

“Our research shows us that the overwhelming majority of consumers agree on the importance of many core values .” These are tricky times for marketers. Emotions are high, expectations are...

Your Ultimate Guide to Surviving the Political Conversation this Holiday Season

It seems like every year there’s more to get a stomach ache about at the Thanksgiving table — 59% of Americans feel that talking about politics with people they disagree with is stressful and...

What Never Goes Out of Style? Tires.

A note from our CEO, Alan Brown. Today I walked into Nordstrom at 57th and Broadway – their new flagship store in Manhattan. And like pretty much everyone else, I agree it’s a retail experience...

‘Agencies debate pulling out of the 4A’s’

This article originally appeared in AdAge As recession looms and their margins fray, advertising agencies are beginning to rethink their membership in the 4A’s. Interpublic Group of Cos.’ McCann...

People Want Brands to Heal Nationwide Divisions

Seattle, WA, October 9, 2019 –  At the top of the list of what consumers want from brands today, according to Foresight 2020, a national representative study of 2,000 Americans by Seattle agency...

Taco Time Takes on Time Wasters in New Campaign from DNA

We’re proud to say that the entire Taco Time Time Squad campaign was produced in-house by our content and production studio – Petting Zoo. This article originally appeared in Little Black...

‘The climate has changed’

This article originally appeared in Digiday.  Agencies are seeing an uptick in younger employees reporting burnout. Some see it as a symptom of a buyer’s market, with agencies encountering a faster...

Can Rainier Beer, Once a Symbol of the Wild, Escape City Life and Return to Its Roots?

We’re proud to say that the entire Rewild the Rainiers campaign was produced in-house by our new content and production studio called Petting Zoo. This article originally appeared in Adweek. ...

Seattle shops back a one-woman show on #MeToo experiences

Advertising veteran Stephanie Peirolo is putting on a one-woman show tonight in Seattle – with support from local agencies – to share her experiences of sexual harassment, settlements and personal...

If I knew then what I know now, I would have come out in business sooner

Our very own Co-Founder and Chief Executive Officer, Alan Brown, gave his thoughts as he answered AdAge’s question, “If I knew then what I know now”. If I knew then what I know now...

Disclosure, A One Woman Show by Stephanie Peirolo

We’re happy to announce that Disclosure, A One Woman Show by Stephanie Peirolo has officially been rescheduled. Disclosure, A One Woman Show by Stephanie Peirolo and directed by Maggie Cino. Big...

Are we there yet?

Every week Campaign U.S. releases an article with company executives weighing in on personal stories about equality, diversity, and inclusion in adland. We’re proud to share what our President ...

Men: It’s time to listen to women in our industry

Our founder and CEO, Alan Brown, weighed in for The Drum about Disclosure (a one-woman show) and how men need to take a stand and support women in advertising. Below are the following thoughts that...

Let’s Milk The Holidays!

This fall we released the “Let’s Milk The Holidays!” campaign for Darigold – the 100-year-old farmer-owned dairy cooperative. This marks the first creative execution by DNA since winning the...

DNA at 20

20 years ago this month, we started our agency. The original name was DNA Brand Mechanics. We figured naming it after ourselves, “Gross Brown Advertising” might present some challenges. Armed with...

Pay for the way you use your phone.

DNA recently got back into the telecommunications industry by launching new work for national wireless-carrier Consumer Cellular. The agency has a wealth of industry experience, having launched Simple...

Colin Kaepernick, the face of Nike’s 30th anniversary “Just Do It” campaign. Colin Kaepernick, a polarizing, unemployed (blackballed, maybe?) professional athlete, fronting a major sport’s...

DNA-UW Diversity Scholarship Intern Israel Sixto

This summer, DNA launched its first Diversity Scholarship with the University of Washington. DNA is committed to growing diversity in the advertising industry by assisting talented, diverse students...

DNA Expands Creative Leadership Team with New Hires

DNA is continuing its hiring drive, with the addition of proven creative leader Steve Williams as Co-Executive Creative Director, and Noel Nickol and Jon Lazar as Creative Directors. The moves follow...