News

Let’s Milk The Holidays!

This fall we released the “Let’s Milk The Holidays!” campaign for Darigold – the 100-year-old farmer-owned dairy cooperative. This marks the first creative execution by DNA since winning the...

DNA at 20

20 years ago this month, we started our agency. The original name was DNA Brand Mechanics. We figured naming it after ourselves, “Gross Brown Advertising” might present some challenges. Armed with...

Pay for the way you use your phone.

DNA recently got back into the telecommunications industry by launching new work for national wireless-carrier Consumer Cellular. The agency has a wealth of industry experience, having launched Simple...

Colin Kaepernick, the face of Nike’s 30th anniversary “Just Do It” campaign. Colin Kaepernick, a polarizing, unemployed (blackballed, maybe?) professional athlete, fronting a major sport’s...

DNA-UW Diversity Scholarship Intern Israel Sixto

This summer, DNA launched its first Diversity Scholarship with the University of Washington. DNA is committed to growing diversity in the advertising industry by assisting talented, diverse students...

DNA Expands Creative Leadership Team with New Hires

DNA is continuing its hiring drive, with the addition of proven creative leader Steve Williams as Co-Executive Creative Director, and Noel Nickol and Jon Lazar as Creative Directors. The moves follow...

CHRISTINE WISE JOINS DNA AS CHIEF STRATEGY OFFICER

Leading industry strategist Christine Wise is joining DNA in the new role of Chief Strategy Officer and will become part of the senior management team and executive leadership. Wise will oversee an...

COULD AMBIEN BE LOVED (for the right reasons)?

While I don’t usually praise the creativity of pharmaceutical marketing, I have to hand it to Ambien. In one short tweet they took social media by storm and generated a buzz around the brand never...

What are ads?

The other day, I was reading an article from Adweek on how content that consumers share and interact with might really be ads, and they don’t even know it. It was an article about GIFs, and the...

Twitter and Nike at the Oscars

Last night’s Oscars broadcast is one of a few times during the year when large numbers of people tune into live television – creating the opportunity for brands to unveil new advertising. While...

Industry insight: what brands should do about the NRA

The National Rifle Association (NRA) continues to face pressure from brands as public sentiment heats up over the organization. So far, the likes of Hertz, Avis, Norton, MetLife, Lifelock, Delta and...

Do you love your customers?

It’s easy to substitute that question for one we ask ourselves all the time as marketers: Do your customers love you? We’ve seen that question surveyed and analyzed and benchmarked and scored a...

Saying “So Long” to the Northwest Marketing Guy

Agency/client relationships, unfortunately, come and go. With the average CMO tenure hovering at less than two years, it’s not surprising that there is a revolving door at brand headquarters, with...

Seattle’s creative spirit runs deeper than just ad agencies. And we love it.

The Drum recently ran an article titled “How Seattle became a magnet for creative minds.” In it, Doug Zanger traces various agencies through the years and highlights what makes their creative...

DNA elevates Chris Witherspoon to agency President; Scott Fero promoted to Executive Creative Director

We’re happy to announce the promotion of long-time agency executive Chris Witherspoon to President and Chief Growth Officer, a new position at our agency. In addition to award-winning Creative...

Gucci boots, delivered to your car?

To help promote last-minute holiday shopping and how easy it can be, DNA worked with the team from Nordstrom to create this fun video to promote Nordstrom’s online ordering, curbside pickup and gift...

On a day like December 4, 2017

When you are crystal clear about your brand, and share your core values with your customers, you do this on a day like December 4, 2017:

Love Awaits for Gatorade

In my not-so-free time, I coach girls basketball and I am president of a girls basketball program here in the Seattle area. Having three daughters, all who participate in competitive athletics, I...

What’s the next big thing in marketing?

Our very own Alan Brown, Co-Founder and CEO, can tell you. Recently, Alan was featured as a member of the 2017 North American Effie Awards Final Round Jury. Effie Worldwide is the industry leader in...

DNA Hosts ICOM North American Agencies

SEATTLE, Wash., USA –The path to creating and implementing effective marketing strategies in today’s world of multiple media platforms is so much more complex than ever before. Maintaining...

DNA’s Financial Education Campaign for Golden 1 Is Money

Let’s face it: financial education is a dry subject. People go on the internet for cat videos, not budget tips. But responsible money management is too important of a topic to ignore. So Golden 1...

Not Just Better Students, Better People

Committee for Children (CFC) has been working for over 37 years to help children everywhere thrive. They are pioneers in their field, best known for their social-emotional learning (SEL) programs that...

H2OMG! DNA Launches Water Damage Prevention Campaign for PEMCO

Unlike natural disasters, water damage is a preventable event. But few people are aware that by taking a few simple steps, you can protect your home and put your mind at ease. This is why DNA and long...

A Digital Win

“Digital” can mean just about anything these days. Websites. Banner ads. Mobile ads. Digital Pre-Roll. Social media. Games. VR, AR, IA. LMNOP. Regardless of your definition, the rush continues to...

The Real Genius of Heineken

Heineken’s new Worlds Apart/#OpenYourWorld campaign is groundbreaking in some ways. It feels so right for our divided times. It’s a completely original, non-advertising idea. It ends up being...

StolenYouth Challenges Seattle to Take a Stand With New Campaign

Nearly 1,000 people gathered in downtown Seattle today for the Not On Our Watch luncheon, an annual fundraising event for StolenYouth, King County’s innovative coalition fighting child sex...

Savings and Smiles in 15 Seconds Flat

With PSE’s energy efficiency programs, saving money on energy is not only easy, it’s free. And when you can help customers save money and make them smile, advertising’s a win-win. Our new work...

Creating Momentum for Columbia

DNA has had a long history of working with non-profit organizations, raising awareness and money for everything from MS to breast cancer to AIDS. After working together for more than a decade together...

Telling the Cray Story

We’ve never produced more data per millisecond than we do right now, and the pace is only accelerating. On one hand, that means there’s more opportunity to measure, learn, analyze, and improve how...

DNA Launches #MerryGIFmas

Bad gifts leave a taste in the mouth as unique and visceral as a stocking full of black licorice. Wouldn’t you rather get coal? With coal, you can skip the whole grotesque charade of feigned...