Having been in the advertising world for nearly three decades, Chris Witherspoon, president and chief growth officer at DNA Seattle, knows what it takes to be a successful person of color in an...
ReadDNA has launched an integrated marketing and advertising campaign to introduce Ziply to the Northwest, after the company completed a $1.35 billion acquisition of Frontier Communications’ operations...
Read600 & Rising, an organization formed last month to advocate for Black people who work in the advertising industry, has formally appointed a board of directors. The board will help 600 & Rising...
ReadIn support of 600 & Rising, DNA is joining the many advertising agencies around the country and releasing our diversity data. Consistent with our industry, we have a tremendous amount of work to...
ReadYesterday over 600 black advertising professionals put their name to an open letter to advertising agency leadership demanding urgent action. Like many other industries, advertising has a long way to...
ReadWhen COVID-19 arrived, brands rushed to deliver heartfelt messages of “we’re here for you” and “we’re all in this together.” However, very few brands, (and I do mean VERY few), had any...
ReadDNA’s belief has always been to bring people together by creating meaningful connections. And in times like this – where there’s a need to have a dialogue around social injustice and systemic...
ReadDrawing on Rainier Beer’s legacy as a quirky brand loved by outdoorsy beer drinkers, Seattle creative agency DNA has launched the “Hibeernation Survival Guide” – a social campaign designed...
ReadCray, A Hewlett Packard Enterprise Company, in partnership with DNA, has been named a 24th Webby Award, Honoree for “Fighting a Crop-Killer With Supercomputing and Scientific Collaboration”. The...
ReadDespite a year where IRL award show galas are not even a thing anymore, DNA still managed to make its presence known with a big haul of ADDYs hardware. We won a total of 9 Gold, 6 Silver and a Judge...
ReadAs they say, “We’re all in this together.” Coronavirus has changed everything about our lives – health, safety, security, connections and our economy. Our priorities and habits have shifted....
ReadDNA and BECU win two 2020 International Echo Awards for the BECU OWN IT Campaign. Awards include silver for ‘Best Art Direction’ and bronze in the ‘Financial Services’ category. For over 15...
ReadWith a nod to the Seattle Sounders’ two Major League Soccer championships, the team is launching a new advertising push from DNA that pays homage to the Sounders’ dominance in recent years and its...
ReadIf you’ve seen the sushi geek film Jiro Dreams of Sushi, you probably remember the bit about how Jiro’s apprentices spend 10 years mastering their knife skills. 10 years. Can you imagine...
ReadIf you are familiar with DNA, then you probably know Gabe Hajiani, our Head of Creation and Content. Gabe is notorious for wearing shorts year-round and taking outdoor sports to an extreme –...
ReadAmericans are anxious and concerned that their core shared values – privacy, preserving the environment, safety, fairness, open-mindedness, independence, compassion and honesty – are being...
ReadDNA Seattle Hires Creative Director From Laundry Service Article originally from Agency Spy: https://bit.ly/2MafDUm DNA Seattle hired Allyson Paisley from Laundry Service as a creative director....
Read“Our research shows us that the overwhelming majority of consumers agree on the importance of many core values .” These are tricky times for marketers. Emotions are high, expectations are...
ReadIt seems like every year there’s more to get a stomach ache about at the Thanksgiving table — 59% of Americans feel that talking about politics with people they disagree with is stressful and...
ReadA note from our CEO, Alan Brown. Today I walked into Nordstrom at 57th and Broadway – their new flagship store in Manhattan. And like pretty much everyone else, I agree it’s a retail experience...
ReadThis article originally appeared in AdAge As recession looms and their margins fray, advertising agencies are beginning to rethink their membership in the 4A’s. Interpublic Group of Cos.’ McCann...
ReadSeattle, WA, October 9, 2019 – At the top of the list of what consumers want from brands today, according to Foresight 2020, a national representative study of 2,000 Americans by Seattle agency...
ReadWe’re proud to say that the entire Taco Time Time Squad campaign was produced in-house by our content and production studio – Petting Zoo. This article originally appeared in Little Black...
ReadThis article originally appeared in Digiday. Agencies are seeing an uptick in younger employees reporting burnout. Some see it as a symptom of a buyer’s market, with agencies encountering a faster...
ReadWe’re proud to say that the entire Rewild the Rainiers campaign was produced in-house by our new content and production studio called Petting Zoo. This article originally appeared in Adweek. ...
ReadAdvertising veteran Stephanie Peirolo is putting on a one-woman show tonight in Seattle – with support from local agencies – to share her experiences of sexual harassment, settlements and personal...
ReadOur very own Co-Founder and Chief Executive Officer, Alan Brown, gave his thoughts as he answered AdAge’s question, “If I knew then what I know now”. If I knew then what I know now...
ReadWe’re happy to announce that Disclosure, A One Woman Show by Stephanie Peirolo has officially been rescheduled. Disclosure, A One Woman Show by Stephanie Peirolo and directed by Maggie Cino. Big...
ReadEvery week Campaign U.S. releases an article with company executives weighing in on personal stories about equality, diversity, and inclusion in adland. We’re proud to share what our President ...
ReadOur founder and CEO, Alan Brown, weighed in for The Drum about Disclosure (a one-woman show) and how men need to take a stand and support women in advertising. Below are the following thoughts that...
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