Love is a difference maker. Love is a business weapon that moves brands out of the friendzone to deliver business outcomes like purchase loyalty, high willingness-to-pay, more likely to recommend and, even defend the brand in the face of criticism. Since we believe in the importance of putting math where our mission lives, we’ve created a tool to measure love. Meet LoveMapTM.  

LoveMapTM is our proprietary research tool that quantitatively calibrates love between people and brands.  

The result is a data-informed LoveMapTM score, but the value doesn’t stop there. LoveMapTM guides our creative recommendations and enables us to track progress in brand and consumer relationships over time, uncover insights into competitors’ strengths and vulnerabilities, and most importantly, map brand love to the business outcomes that matter most.   

LoveMapTM was developed by DNA in partnership with Mark Forehand, PhD, Chair of the Marketing Department at the University of Washington’s Foster School of Business.   

LoveMapTM includes by 8 and 16 question options that can be leveraged as a standalone study or incorporated into existing brand tracking study research.

Want to learn more about LoveMap? question scale and methodology or see where your brands map? Reach us at


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