PRE DNA JAMS

Our leadership brings a wealth of experience from prior agency lives. Below are a few examples of past work we've created before arriving at DNA.

DARIGOLD NATURALLY WHITE CHEDDAR

SAMPLING CAMPAIGN

As part of a launch campaign for Darigold Cheddar, we created a series of disruptive sampling events, including a roving tricycle team called the “Cheddar Peddlers” and a 13-foot mouse trap that dared passersby to try the new cheese.

WINDOWS PHONE

BRINGING LIVE TILES TO LIFE

To launch Microsoft’s new Windows Phone in the most epic way possible, we built a 6-story phone in New York City’s Herald Square that brought the phone’s ‘live tiles’ to life using a combination of programmed technology, crowd interaction, bands performers and actors.

SEATTLE SOUNDERS FC LAUNCH

GIVE US YOUR FULL 90 & SCARF SEATTLE

We launched the Seattle Sounders FC with a campaign that built an entire culture for the city to rally around. We designed scarves that doubled as game tickets and hung them all over the city. And we created the “March to the Match” tradition that quickly became a key part of the match day experience.

Visit Seattle

'HEY SEATTLE' MOBILE TALK SHOW

To help visitors plan their trip to Seattle, we skipped the boring FAQ’s and created #HeySeattle - a mobile talk show that drove to all the city’s best spots, answering every conceivable question a visitor might have about Seattle.

Visit Seattle

LITTLE SEATTLE LIBRARIES

To promote tourism to book-loving Seattle, we created a series of Seattle-themed “little free libraries” and installed them in key markets around the country. Each library was filled with books that were either set in Seattle or written by Seattle authors, and featured a bookmark that invited readers to “return” their book to Seattle when they come for a visit.

KIND BAR

'POP YOUR BUBBLE' SOCIAL EXPERIMENT

To foster kindness in a divisive time, the Kind Foundation flipped Facebook’s algorithm to open lines of communication among diverse voices.

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