Our leadership brings a wealth of experience from prior agency lives. Below are a few examples of past work we've created before arriving at DNA.
As part of a launch campaign for Darigold Cheddar, we created a series of disruptive sampling events, including a roving tricycle team called the “Cheddar Peddlers” and a 13-foot mouse trap that dared passersby to try the new cheese.
BRINGING LIVE TILES TO LIFE
To launch Microsoft’s new Windows Phone in the most epic way possible, we built a 6-story phone in New York City’s Herald Square that brought the phone’s ‘live tiles’ to life using a combination of programmed technology, crowd interaction, bands performers and actors.
GIVE US YOUR FULL 90 & SCARF SEATTLE
We launched the Seattle Sounders FC with a campaign that built an entire culture for the city to rally around. We designed scarves that doubled as game tickets and hung them all over the city. And we created the “March to the Match” tradition that quickly became a key part of the match day experience.
'HEY SEATTLE' MOBILE TALK SHOW
To help visitors plan their trip to Seattle, we skipped the boring FAQ’s and created #HeySeattle - a mobile talk show that drove to all the city’s best spots, answering every conceivable question a visitor might have about Seattle.
LITTLE SEATTLE LIBRARIES
To promote tourism to book-loving Seattle, we created a series of Seattle-themed “little free libraries” and installed them in key markets around the country. Each library was filled with books that were either set in Seattle or written by Seattle authors, and featured a bookmark that invited readers to “return” their book to Seattle when they come for a visit.
'POP YOUR BUBBLE' SOCIAL EXPERIMENT
To foster kindness in a divisive time, the Kind Foundation flipped Facebook’s algorithm to open lines of communication among diverse voices.