News

Let’s Milk The Holidays!

This fall we released the “Let’s Milk The Holidays!” campaign for Darigold – the 100-year-old farmer-owned dairy cooperative. This marks the first creative execution by DNA since winning the...

DNA at 20

20 years ago this month, we started our agency. The original name was DNA Brand Mechanics. We figured naming it after ourselves, “Gross Brown Advertising” might present some challenges. Armed with...

Pay for the way you use your phone.

DNA recently got back into the telecommunications industry by launching new work for national wireless-carrier Consumer Cellular. The agency has a wealth of industry experience, having launched Simple...

Colin Kaepernick, the face of Nike’s 30th anniversary “Just Do It” campaign. Colin Kaepernick, a polarizing, unemployed (blackballed, maybe?) professional athlete, fronting a major sport’s...

DNA-UW Diversity Scholarship Intern Israel Sixto

This summer, DNA launched its first Diversity Scholarship with the University of Washington. DNA is committed to growing diversity in the advertising industry by assisting talented, diverse students...

DNA Expands Creative Leadership Team with New Hires

DNA is continuing its hiring drive, with the addition of proven creative leader Steve Williams as Co-Executive Creative Director, and Noel Nickol and Jon Lazar as Creative Directors. The moves follow...

CHRISTINE WISE JOINS DNA AS CHIEF STRATEGY OFFICER

Leading industry strategist Christine Wise is joining DNA in the new role of Chief Strategy Officer and will become part of the senior management team and executive leadership. Wise will oversee an...

DNA elevates Chris Witherspoon to agency President; Scott Fero promoted to Executive Creative Director

We’re happy to announce the promotion of long-time agency executive Chris Witherspoon to President and Chief Growth Officer, a new position at our agency. In addition to award-winning Creative...

On a day like December 4, 2017

When you are crystal clear about your brand, and share your core values with your customers, you do this on a day like December 4, 2017:

What’s the next big thing in marketing?

Our very own Alan Brown, Co-Founder and CEO, can tell you. Recently, Alan was featured as a member of the 2017 North American Effie Awards Final Round Jury. Effie Worldwide is the industry leader in...

DNA Hosts ICOM North American Agencies

SEATTLE, Wash., USA –The path to creating and implementing effective marketing strategies in today’s world of multiple media platforms is so much more complex than ever before. Maintaining...

DNA’s Financial Education Campaign for Golden 1 Is Money

Let’s face it: financial education is a dry subject. People go on the internet for cat videos, not budget tips. But responsible money management is too important of a topic to ignore. So Golden 1...

Not Just Better Students, Better People

Committee for Children (CFC) has been working for over 37 years to help children everywhere thrive. They are pioneers in their field, best known for their social-emotional learning (SEL) programs that...

H2OMG! DNA Launches Water Damage Prevention Campaign for PEMCO

Unlike natural disasters, water damage is a preventable event. But few people are aware that by taking a few simple steps, you can protect your home and put your mind at ease. This is why DNA and long...

StolenYouth Challenges Seattle to Take a Stand With New Campaign

Nearly 1,000 people gathered in downtown Seattle today for the Not On Our Watch luncheon, an annual fundraising event for StolenYouth, King County’s innovative coalition fighting child sex...

Savings and Smiles in 15 Seconds Flat

With PSE’s energy efficiency programs, saving money on energy is not only easy, it’s free. And when you can help customers save money and make them smile, advertising’s a win-win. Our new work...

Creating Momentum for Columbia

DNA has had a long history of working with non-profit organizations, raising awareness and money for everything from MS to breast cancer to AIDS. After working together for more than a decade together...

Telling the Cray Story

We’ve never produced more data per millisecond than we do right now, and the pace is only accelerating. On one hand, that means there’s more opportunity to measure, learn, analyze, and improve how...

DNA Launches #MerryGIFmas

Bad gifts leave a taste in the mouth as unique and visceral as a stocking full of black licorice. Wouldn’t you rather get coal? With coal, you can skip the whole grotesque charade of feigned...

Ben Bridge Sets Sights on Millennials With DNA

As the Ben Bridge Jeweler family looks to the future of the 104-year-old company, they have selected DNA to help tailor and evolve their communication to a new audience of customers. Known throughout...

DNA Welcomes Accolade

Several months ago, DNA engaged with Accolade – a health technology company where our friends from Concur (Raj Singh, Mike Hilton) recently took the helm. Working with Jerame Thurik, CMO, Sam...

DNA Expands Strategy and Insights Offering

lbbonline.com article via The Marketing Standard — Seattle-based DNA is expanding its strategy and insights group with the addition of Dan Cabacungan in the new leadership role of Director of...

‘You Own It’ Declares BECU in New Campaign from DNA

SEATTLE. WA, AUGUST 1, 2016 – Today BECU unveiled a new integrated marketing campaign from DNA featuring the emphatic theme ‘at BECU you’re not just a customer, You Own It.’ Return to Member ...

New Campaign for PSE Delivers Safety With a Smile

Important safety messages should be memorable. In these new spots for Puget Sound Energy, we warn viewers about the dangers of downed power lines and natural gas leaks by continuing our stop-animation...

DNA Crafts ‘This Is Healthy’ Campaign for Group Health

Inviting consumers into a socially led conversation about what is healthy, is the idea behind our new marketing campaign for Group Health Cooperative. The “This Is Healthy” campaign recently...

We’re Pet Parents at DNA

And that’s why creating a digital campaign for Healthy Paws Pet Insurance is so exciting! Healthy Paws recently partnered with Universal Studios for the upcoming release of The Secret Life of Pets....

dnaseattle.com Nominated for Honors

The new dnaseattle.com has been nominated for Site of the Day honors on both the Awwwards and CSS Design Awards. These groups work to recognize design, usability, creativity and innovation on the...

“Best in Show” for BECU

For the third time, BECU has been awarded “Best in Show” at the Diamond Awards from CUNA’s Marketing and Business Development Council. We’re proud of our long-standing relationship with BECU...

Puget Sound Energy is Happy to Help

Seattle, Wash., Feb. 1, 2016 – A cast of clay animated characters created to represent a variety of Puget Sound Energy customers star in a new advertising campaign from Seattle-based DNA. The...

Xome – Living With Blitz

What’s it like living with the Seahawks’ mascot Blitz? Well, one lucky 12, or should we say unlucky, found out it was anything but a dream come true. Video Xome – Living With Blitz :30