10/11/18
DNA at 20
20 years ago this month, we started our agency. The original name was DNA Brand Mechanics. We figured naming it after ourselves, “Gross Brown Advertising” might present some challenges. Armed with...
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10/09/18
Pay for the way you use your phone.
DNA recently got back into the telecommunications industry by launching new work for national wireless-carrier Consumer Cellular. The agency has a wealth of industry experience, having launched Simple...
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05/31/18
COULD AMBIEN BE LOVED (for the right reasons)?
While I don’t usually praise the creativity of pharmaceutical marketing, I have to hand it to Ambien. In one short tweet they took social media by storm and generated a buzz around the brand never...
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03/05/18
Twitter and Nike at the Oscars
Last night’s Oscars broadcast is one of a few times during the year when large numbers of people tune into live television – creating the opportunity for brands to unveil new advertising. While...
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02/27/18
Industry insight: what brands should do about the NRA
The National Rifle Association (NRA) continues to face pressure from brands as public sentiment heats up over the organization. So far, the likes of Hertz, Avis, Norton, MetLife, Lifelock, Delta and...
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02/13/18
Do you love your customers?
It’s easy to substitute that question for one we ask ourselves all the time as marketers: Do your customers love you? We’ve seen that question surveyed and analyzed and benchmarked and scored a...
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12/18/17
Gucci boots, delivered to your car?
To help promote last-minute holiday shopping and how easy it can be, DNA worked with the team from Nordstrom to create this fun video to promote Nordstrom’s online ordering, curbside pickup and gift...
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05/09/17
A Digital Win
“Digital” can mean just about anything these days. Websites. Banner ads. Mobile ads. Digital Pre-Roll. Social media. Games. VR, AR, IA. LMNOP. Regardless of your definition, the rush continues to...
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05/03/17
The Real Genius of Heineken
Heineken’s new Worlds Apart/#OpenYourWorld campaign is groundbreaking in some ways. It feels so right for our divided times. It’s a completely original, non-advertising idea. It ends up being...
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