In support of 600 & Rising, DNA is joining the many advertising agencies around the country and releasing our diversity data. Consistent with our industry, we have a tremendous amount of work to do. At DNA, we have already been on a path to address diversity and inclusion with programs that include funding D&I scholarships for minority students, training and education, and recruiting and outreach for diverse employees. In addition to these efforts, we have committed to the 12 actions developed by 600 & Rising and are implementing plans for each. We join our fellow agencies in our commitment to end systemic racism.
600 & RISING CALL TO ACTION
- Make a specific, measurable, and public commitment to improve Black representation at all levels of agency staffing, especially Senior and Leadership positions
- Track and publicly report workforce diversity data on an annual basis to create accountability for the agency and the industry
- Audit agency policies and culture to ensure the environment we work in is more equitable and inclusive to a diversity of backgrounds and perspectives
- Provide extensive bias training to HR employees and all levels of management
- Extend agency outreach to a more diverse representation of colleges, universities, and art schools
- Expand residencies and internship programs to candidates with transferable skills who may not have taken a traditional educational path toward advertising
- Create, fund, and support Employee Resource Groups (ERGs) for Black employees
- Invest in management and leadership training, as well as mentorship, sponsorship, and other career development programs for Black employees
- Require all leadership to be active participants in company Diversity & Inclusion initiatives and tie success in those initiatives to bonus compensation.
- Create a Diversity & Inclusion committee made up of Black and NBPOC employees to help shape diversity & inclusion policy and monitor its progress
- Establish a diversity review panel to stem the spread of stereotypes in creative work and ensure offensive or culturally insensitive work is never published
- Introduce a wage equity plan to ensure that Black women, Black men and people of color are being compensated fairly