With our latest campaign for BECU, we’ve done something All Together Different. In fact, that’s the name of the campaign.
With All Together Different, BECU is highlighting not just the fundamental differences that separate the credit union model from banks, but the breadth and diversity of their membership. To accomplish this, we created a campaign made entirely of photos taken by members themselves.
BECU members have been uploading and sharing their personal photos with BECU for almost 5 years. The creative team at DNA curated this content to focus on moments and milestones that bring the humanity of each member forward, in an honest and authentic way. The result is a campaign that lives up to the BECU ethos of being member-inspired on a whole new level.
The campaign will live across TV, digital video, display, OOH, transit and radio.