Several months ago, DNA engaged with Accolade – a health technology company where our friends from Concur (Raj Singh, Mike Hilton) recently took the helm. Working with Jerame Thurik, CMO, Sam Steinwinder and team, we were tasked with helping them with their brand strategy, messaging and visual identity.
We love this assignment, because as a company, Accolade is reinventing the healthcare experience through compassion, science and technology and driving measurable change for consumers, employers, health plans and health systems. Their team of compassionate, trusted health experts guide people through the complex and fragmented healthcare system in a deeply personalized manner to affect clinical outcomes for the better and bend the steep cost curve. This unique blend of philosophy, people, science, technology, and training is – and the results they achieve are – unmatched within the industry.
We’ve been working with Accolade to clearly communicate that they are making those obviously right changes in health care possible. The most visible outcome of our work is a new visual identity that feels fresh and modern, just like them. That new look and feel has gained big momentum with employees, as evidenced by @we_are_accolade , and we’ll continue to work together on messaging and marketing that promotes their meaningful value to all consumers.