DNA Campaigns for Northwest Bike MS Event


mediapost.com article by Larissa Faw

Seattle-based agency DNA is teaming with Northwest Bike MS (Multiple Sclerosis) Deception Pass Classic to develop a multi-faceted advertising campaign for the event.

DNA’s work includes out-of-home advertising, a partnership with Entercom radio network and content that is shared across direct, digital and social channels.

“There are a lot of bike rides and events in the market that are raising funds for many causes,” says Alan Brown, CEO of DNA. “Bike MS has a challenging and beautiful course and a full complement of celebratory libations at the end of a hard riding day. By highlighting the social aspect of the experience, we can set it apart from other rides and help raise awareness and funds for a terrific cause.”

Read the full article on mediapost.com

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