Seattle-based agency DNA is teaming with Northwest Bike MS (Multiple Sclerosis) Deception Pass Classic to develop a multi-faceted advertising campaign for the event.
DNA’s work includes out-of-home advertising, a partnership with Entercom radio network and content that is shared across direct, digital and social channels.
“There are a lot of bike rides and events in the market that are raising funds for many causes,” says Alan Brown, CEO of DNA. “Bike MS has a challenging and beautiful course and a full complement of celebratory libations at the end of a hard riding day. By highlighting the social aspect of the experience, we can set it apart from other rides and help raise awareness and funds for a terrific cause.”