PEMCO Wins With Help From the 12th Man article by Elyse Dupre

Just like in sports, marketing is full of underdogs. They’re the little guys who have to work twice as hard to get the same level of recognition as their competitors. PEMCO Mutual Insurance Company is one of those underdogs.

A long road to victory

Unlike insurance behemoths GEICO and Allstate, PEMCO is a local insurance provider based in the Northwest. Not surprisingly, constantly competing against larger opponents brings its fair share of challenges. For one, PEMCO wasn’t exactly at the top of consumers’ roster. In fact, in 2007, the local insurance company ranked sixth in an independent research firm’s assessment of most-considered insurance brands, falling behind State Farm Insurance, Allstate, GEICO, Safeco Insurance, and Progressive.

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