Director of Strategy

Dan Cabacungan


Dan has over a dozen years of experience in brand strategy, planning, and insights, with time spent collaborating with clients from high fashion to high-tech, heavy industry to gaming, Fortune 500 to challenger startups. His focus is on guiding businesses to discover what motivates their customers, defining a unique and compelling position in their minds, and developing experiences that reinforce the brand at every touchpoint.

Dan realizes a sharp distinction between observations and insights, and believes that practicing strategy isn't just stating a brand's potential, but mapping a path from the status quo to the ideal position. He's most passionate about working with companies that inspire passion in their customers, too. These include past clients like Nordstrom, NASDAQ, Sony, LexisNexis, Intel, Agilent Technologies, Skype, Kenworth, and Virgin Atlantic.