Principal + Managing Director

Chris Witherspoon


As a former college athlete, managing and coaching teams became an intuitive ambition for Chris.

It only made sense to pursue a career in the competitive world of advertising at agencies such as DDB; Fallon; TBWA/Chiat/Day; Goodby, Silverstein & Partners; and Publicis, shaping iconic brands such as Citi, E*Trade, Hewlett-Packard, Levi’s, Miller Lite, Starbucks and T-Mobile. As a partner at DNA, Chris manages client relationships, leads new business development, and guides strategy to discover and express the true meaning of a brand.