Group Brand Director

Caroline Ballaine


Client-side marketing. Account management. Strategic planning. Research. Marketing planning. These are all things Caroline has done, which makes her one of the most versatile and experienced players on the DNA team.

Caroline began her career in marketing on the client side at Sonesta Hotels before joining McDougall & Associates in Boston, where she handled regional advertising for Marriott Hotels. Caroline was recruited to Seattle to lead the Westin Hotels business at Herring/Newman – at the time one of the Northwest’s largest independent agencies. Over the last 10 years Caroline has played a leading role with brands like BECU, PEMCO, Group Health, Benaroya Research Institute, and more. She believes in having a true partnership with her clients and working together to help their business grow.