Group Brand Director

Caroline Ballaine


Caroline began her career in corporate marketing at Sonesta Hotels before joining McDougall & Associates Advertising in Boston, where she handled regional advertising for Marriott Hotels.

Many years ago, she met Dan and Alan while working together at Herring/Newman on the Westin Hotel business. For the last six years she has been the chief planner at DNA, working to uncover the truth and meaning of a brand that can be leveraged into powerful communications.