Client-side marketing. Account management. Strategic planning. Research. Marketing planning. These are all things Caroline has done, which makes her one of the most versatile and experienced members of the DNA team.
Caroline began her career in corporate marketing at Sonesta Hotels before joining McDougall & Associates Advertising in Boston, where she handled regional advertising for Marriott Hotels. Caroline joined DNA over 10 years ago and was the head of strategic planning during much of that time. Today, Caroline oversees the account management group and is responsible for client relationship development, marketing planning and implementation.