Advertising is all about values. Because when an organization cares about what consumers care about, connections form and loyalty can grow.
At DNA, it’s our job to uncover these shared values. To be good at this, you need disciplined and insightful planning, plenty of raw creative talent, a willingness to be completely open and honest, and more often than not, the kind of good fortune that results from hard work and preparation.
In other words, you need art, science, truth and luck.